Dental Tribune Asia Pacific

Align Technology launches first pop-up store in the UK

By Dental Tribune UK
July 30, 2019

LONDON, UK: Align Technology, a worldwide market leader in clear aligner treatment, recently launched its first Invisalign Connect pop-up store at the Westfield London shopping centre. The interactive pop-up is located in one of the city’s busiest areas, with thousands of daily visitors, according to the company, including prospective patients who may be interested in tooth straightening.

The location was launched on 17 July, and its opening was attended by several of Align’s executive team, including Abhishek Ganguly, Vice President of the General Dentist Channel for Europe, the Middle East and Africa (EMEA), and Alexandra van der Stap, Vice President of Consumer. It is intended to provide customers with an opportunity to learn more about Invisalign treatment, to receive a smile assessment or SmileView simulation of what their smiles could look like after treatment, and to gain easy access to a referral to an Invisalign-trained dentist.

“We are delighted to launch the first Invisalign Connect location in the EMEA region, and we couldn’t think of a better location than London,” said Markus Sebastian, Senior Vice President and Managing Director of EMEA at Align Technology.

“Invisalign Connect is a new consumer programme that taps into Align’s efforts to keep consumers informed about the benefits of clear aligner therapy under a doctor’s supervision, and to connect them with an Invisalign-trained doctor of their choice. I believe this Invisalign Connect pop-up will make a great addition to our existing consumer programmes in the UK and in the region,” he continued.

“Consumer demand for teeth straightening is increasing, making it more important than ever to connect interested consumers with trained Invisalign doctors,” added van der Stap.

“Thanks to this Invisalign Connect programme, we will be able to inform consumers about the benefits of teeth straightening and ensure they visit an Invisalign-trained doctor of their choice who will supervise their treatment, helping them achieve a new, straighter smile,” she concluded.

Globally, 6.8 million individuals have been treated with the Invisalign system. More than one million of these patients are in the EMEA region.

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