Dental Tribune Asia Pacific

NTI-TSS signs agreement with Singapore’s DMA

By Daniel Zimmermann, DTI
April 09, 2008

SINGAPORE: The US manufacturer NTI-TSS has signed an exclusive representative partnership agreement with Dental Agency Marketing (DMA), a sales and consultant company based in Singapore, during IDEM 2008. DMA will be marketing NTI’s FDA approved Tension Suppression System in the city state as well as neighbouring countries like Malaysia and Vietnam.

The meeting was also joined by the US Ambassador to Singapore, Patricia L. Herbold, who welcomed all US companies to IDEM 2008. She praised Singapore as the health care hub for the region that constantly attracts foreign patients seeking dental treatment in the country.

“Your participation shows that you recognize Singapore’s regional reach,” said Herbold. “IDEM is an ideal platform from which to expand business opportunities into Asia’s growing markets.”

With a total of 45 exhibitors at IDEM, the United States was one of the biggest country groups after Germany, though it has a larger share of Singapore’s dental equipment import market. According to figures from the US Commercial Service, dental manufacturers from the United States exported more than US$27 million worth of products last year. Exports have also been rising each year for the last few years.

“Singapore is the easiest market to do business in Asia in terms of approval and receptivity to new products,” said vice president Worldwide Sales and Marketing of NTI-TSS Bob Weber. “That is why we chose to enter the agreement with a company from here.”

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